Abercrombie & Finch—time to ditch your CEO!

It isn’t often I decide to go on a little rant, but tonight I’m feeling the urge.  Someone on my Facebook page posted this article in Elite Daily about Abercrombie & Finch’s CEO, Mike Jeffries, and his extremist, prejudice views against overweight people.  He “hates” fat chicks!  He’s “not bothered by excluding fat people,” and considers anyone who is overweight less-than cool—part of the unwanted, undesirable crowd.  Admitting that he has very exclusionary ideals Jeffries said, “A lot of people don’t belong [in our clothes], and they can’t belong.” He continued to criticize other clothing companies who try and embrace all sizes by carrying XL and XXL sizes.  Jeffries declares that “fat chicks will never be a part of the in crowd,” nor does he want overweight women wearing their brands.

This really is an outrage. I think people should boycott this store. If the CEO hates “fat chicks,” what kind of message is this sending to kids today? Whether you have prejudice against a skin color, a gender, a political stance or religious belief, it’s just plain wrong. You know, Hitler had an elitist mindset and spread his beliefs in racial “purity” and in the superiority of the “Germanic race”—what he called an Aryan “master race.” This kind of thinking is dangerous and shouldn’t be supported.

Speaking of Abercrombie & Finch CEO Mike Jeffries: “He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.” – Robin Lewis, The New Rules of Retail

Original article: http://elitedaily.com/news/world/abercrombie-fitch-ceo-explains-why-he-hates-fat-chicks/


Leave a comment


  1. Katie

     /  May 8, 2013

    I think heavier people should do exactly what this idiot DOES NOT WANT. He does not want fat people wearing A&F clothes. We should all go find A&F tshirts on ebay, craigslist, goodwill or wherever (but not IN the store) and start wearing them… Tight and ridiculous looking… take pictures and Jeffries (who, by the way, has had some ridiculously awful plastic surgery).

  2. K. Hernandez

     /  May 8, 2013

    How did this change from a healthy weight issue to discussing race, gender and religious views? Why should someone like fat? Fat is a bad thing. It’s a primary reason so much people are going to the doctor’s office. If the guy doesn’t want to cater to fat, then that’s his choice. You’re not always going to hear nice things about what people dislike. That does not make them a bad person. Also, you’ll notice that he never actually says he hates fat people, that’s just what fat people are saying to make him look bad.

    • KH, I think you’re missing the point here. Mr. Lewis points out in his article, that this is “not” just about a store not carrying larger sizes. He delves into the philosophy and comments of CEO Mike Jeffries. Therein lies the problem. Obesity is certainly un-healthy, but so is smoking, drinking too much, eating too much sugar, etc., etc. If Abercrombie & Finch don’t want to carry larger sizes, that is indeed their choice, and truthfully, no explanation would be necessary. However, what Jeffries has done is not just offensive, it’s over-the-top. It’s unethical and very biased. Prejudice is prejudice, whether it comes in the form of racism, religious intolerance, or any other form of bigotry. He equates “thin” and “beautiful” as being the standard for what’s “cool,” and, as he admits, it’s “exclusionary.” A word which is taken from the Latin word, “excludere,” which means to “completely shut out.”

      By the way, the author Robin Lewis is a man probably in his late sixties, who is not overweight. Just FYI.

  3. Here’s an article about the author, Robin Lewis: http://www.harrywalker.com/speaker/Robin-Lewis.cfm?Spea_ID=1569

  4. One more thing… Not everyone who is fat is fat because they sit around and eat lard and Snickers candy-bars. There are a host of reasons that cause people to gain weight: hormones, thyroid issues, food allergies, and so forth, so once again, this kind of thinking is just mean-spirited and quite ignorant.

  5. WHAT???? Say it isn’t so as she reaches for another cookie to dip into her milk. I have a young friend in his 20’s who used to work for Abercrombie and I remember him once telling me about a particular group of people they sought to hire…Of course, I was only interested in the bags they gave out and would never pay the kind of money they priced their clothes at unless the male model was included. *lol*

    • YEP. My daughter knows all about their hiring process. Model thin. If you are not that, you’ll never work for the company. Hmm… discrimination. That’s always a plus for a company to utilize in the hiring process! NOT!
      Hope the cookies were good! 😉

  6. Oh, and btw, the original article link isn’t working….

  1. Oops! Did Leader Mike Jeffries Really Screw-Up or What? | Engaged Leadership

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