Abercrombie & Finch—time to ditch your CEO!

It isn’t often I decide to go on a little rant, but tonight I’m feeling the urge.  Someone on my Facebook page posted this article in Elite Daily about Abercrombie & Finch’s CEO, Mike Jeffries, and his extremist, prejudice views against overweight people.  He “hates” fat chicks!  He’s “not bothered by excluding fat people,” and considers anyone who is overweight less-than cool—part of the unwanted, undesirable crowd.  Admitting that he has very exclusionary ideals Jeffries said, “A lot of people don’t belong [in our clothes], and they can’t belong.” He continued to criticize other clothing companies who try and embrace all sizes by carrying XL and XXL sizes.  Jeffries declares that “fat chicks will never be a part of the in crowd,” nor does he want overweight women wearing their brands.

This really is an outrage. I think people should boycott this store. If the CEO hates “fat chicks,” what kind of message is this sending to kids today? Whether you have prejudice against a skin color, a gender, a political stance or religious belief, it’s just plain wrong. You know, Hitler had an elitist mindset and spread his beliefs in racial “purity” and in the superiority of the “Germanic race”—what he called an Aryan “master race.” This kind of thinking is dangerous and shouldn’t be supported.

Speaking of Abercrombie & Finch CEO Mike Jeffries: “He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.” – Robin Lewis, The New Rules of Retail

Original article: http://elitedaily.com/news/world/abercrombie-fitch-ceo-explains-why-he-hates-fat-chicks/

 

Advertisements